A tough publishing climate and a small reading population means New Zealand publishers need to be increasingly flexible and collaborative in their approach to making books. At The Cuba Press, we select manuscripts in the traditional way – choosing strong writing and great stories that we think will make the best books. It also needs to be material that we will enjoy working on, with authors who will thrive using the collaborative model.
We ask for a contribution to the costs of producing and marketing of the book — varying amounts depending on the genre and size of the project. This can be from Creative New Zealand, Boosted or PledgeMe campaigns, or any of a number of other sources. We also ask our authors to commit to working alongside us during production and promotion.
In turn, we bring our experience and skills to the project. We manage, edit, design, typeset, and market, and we’ve got strong relationships with others in the book industry: printers, distributors, booksellers, librarians, and reviewers, as well as professional and governmental organisations.
We think this approach results in more satisfaction all round.