A tough publishing climate and a small reading population means New Zealand publishers need to be increasingly flexible and collaborative in their approach to making books. At The Cuba Press, we select manuscripts in the traditional way – choosing strong writing and great stories that we think will make the best books. It also needs to be material that we will enjoy working on, with authors who will thrive using the collaborative model.
We publish a limited number of books each year in the traditional way — covering all the costs ourselves — but our resources are finite. For the majority of our books, we ask for a contribution towards the costs of production and marketing — varying amounts depending on the genre and size of the project. This can be from Creative New Zealand, Boosted or PledgeMe campaigns, or any of a number of other sources. We also ask our authors to commit to working alongside us during production and promotion.
In turn, we bring our experience and skills to the project. We manage, edit, design, typeset and market each book to the same high standard, and we’ve got strong relationships with others in the book industry: printers, distributors, booksellers, librarians and reviewers, as well as professional and governmental organisations.
We think this approach results in more satisfaction all round.